David Adedeji Adeleke (born November 21, 1992), popularly known as Davido, is a Nigerian singer. He blends traditional African elements with global mainstream pop.
Davido won the Next Rated award in 2012 at The Headies after releasing “Dami Duro”, the second single from his debut studio album Omo Baba Olowo(2012).Between 2013 and 2015, he released a number of hit singles, and in January 2016, he signed a record deal with Sony Music. He then founded the record label Davido Music Worldwide (DMW), to which acts Dremo, Mayorkun, Peruzzi and Liya have been signed. In July 2016, Davido signed a record deal with Sony’s RCA Records.
In October 2016, he released the 5-track EP Son of Mercy, which was supported by the singles “Gbagbe Oshi”, “How Long” and “Coolest Kid in Africa”. In April 2017, Davido re-negotiated his contract with Sony due to creative control issues and later that year he released five singles including “If” and “Fall”. “If” generated worldwide social media activity while “Fall” became the longest-charting Nigerian pop song in Billboard history. Davido has been famously referred to as ‘The king of modern-day afrobeats.